Porto-based Senior Product Designer with 10+ years of experience. Currently at Prezly a SaaS platform for PR professionals.
I care as much about the decision behind a screen as the screen itself: taking a messy problem, figuring out what needs to change, designing for it, then tracking if it worked.
Lately I've been using AI-assisted workflows to close the gap between design and engineering, helping teams move from concept to production faster while preserving creative direction and product intent.
For me, the shift is not simply from handoff to implementation. It's about expanding the designer's role in how ideas are explored, built, tested, and refined.
Want to get in touch? Drop me an email.
A few projects that reflect how I think about design — from systems thinking to the small details that shape the experience.
Helping trial users reach the "aha moment" faster by making it easier to add, publish and share their first story, leading to a triple-digit increase in story publishing.
Redesigning the newsroom experience to be faster, more flexible, and better at showcasing our customers' stories.
I occasionally write about product design, user experience, and building digital products. Time is scarce, but I try.
Dive into how product design has shifted towards a UI focus and how the AI “revolution” is gradually phasing out the “traditional user interfaces.”
Get ready! We’re kicking off a blog series that’s all about taking a journey through the world of UX. In this first article, we’re going behind the scenes to highlight some of the heroes who’ve shaped...
Buckle up for a fun ride on the revamp of Prezly’s 7-year-old Media Galleries feature! Check out how we made it even easier for users to upload, sort, and show their media assets!
Outside of work, I'm a husband and a dad of two. I have an FC Porto season ticket, I take barbecues seriously, and I spend most of my free time with my daughters trying to keep up with them.
Work is a big part of who I am, but so is everything you just scrolled past. It all shapes how I think, how I design, and how I live. For the full story, check the about page.
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